If you think we sell flowers, you would be wrong.We are not selling roses. We are not selling orchids. We are not selling flowers...period.
What we are selling can be boiled down to two very important things. One is what the Italians refer to as "La Bella Figura" and the second is Trust.
"Bella" translates to beautiful. "Figura", depending on the context can mean, figure, shape, form, picture, illustration.
When our clients place an order, the flowers are most often being sent to someone for a special occasion. They are being sent with a message and as a message. This message can be one of congratulations, one of condolences, one of love. Whatever the reason, the flowers are the messenger. They represent and speak for the client.
It is completely understood on our part that the expectation from the customer is no doubt to make them look good..la bella figura.
This is exactly why we strive to always be the best at what we do. It's because we know what's on the line. Every time. Every occasion. Every recipient. We want you, our customer, to look good.
I learned at a floral conference recently that people do business with who they know, who they like and who they trust (@lisalarter). This resonated with me because of the trust element.
In every aspect of floral needs, whether they are sent to convey a simple thank you or are part of a lavish wedding event, the customer is entrusting us to make sure the results will reflect a Bella Figura on them.
This is a huge responsibility on us and we take it very seriously. At the end of the day, our reputation and our continued success is only as good as the trust we have from our clients. If we lose that trust or take it for granted, we are nothing and we have nothing. This we know and understand completely.
Each and every day, we take our business of selling flowers very personally. Just as personally as the intention is for our customers. Our call centre team responds to every call with attentiveness, making sure to listen to the customer's needs. Our talented designers create every floral arrangement knowing they carry a message of emotional importance. Our drivers handle the gifts to the recipients with delicate care and in a timely fashion. All of these elements are part of what we sell.
We believe we sell more than just flowers. In these beautiful, fragrant and colorful stems are messages which you the client have trusted us to send on your behalf.
So no.. we are not selling flowers. We are selling much more that that and we know it.
In our flowers are your messages so go ahead and, Say it with flowers!
~You can trust us. We will make you look good.
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